Skip to Navigation
people socialising and walking along the river Thames with a view of the city across the river

Grants and free expert guidance announced to support green jobs and SMEs as part of Mayor of London’s Green New Deal fund

  • ReLondon announces new support for SMEs in bid to kick-start green recovery post-COVID
  • Following backing from the Mayor of London’s Green New Deal fund, businesses can apply for free expert advice to explore how the circular economy can help grow their business
  • £390k of grants (up to £15,000 per business) are available for SMEs to launch circular economy pilot projects
  • Sectors badly hit by the pandemic – such as hospitality, retail and entertainment businesses – will be prioritised, as will businesses with BAME or female leadership

To help catalyse London’s green recovery from the pandemic, ReLondon today launched a support package to help small and medium enterprises (SMEs) reap the financial and environmental benefits of the circular economy.

Thanks to funding from the Mayor of London’s Green New Deal fund, SMEs can now apply for: Free expert advice to help them explore opportunities to cut waste, increase revenue and reduce costs through circular economy business models; andGrants of £10,000-£15,000 to trial circular economy pilots that could help their business grow.

The funding supports the London Recovery Board’s Green New Deal mission led by the Mayor and London Councils. The mission aims to sustain and create new green jobs whilst tackling the climate emergency and air pollution.

By tapping into the circular economy, businesses can open up new revenue streams or reduce costs, paving the way for future business growth with reduced waste and a better environmental impact. ReLondon will support 50 SMEs with free, bespoke business and circular economy advice to ‘build back better’ by using circular strategies to minimise costs, optimise resource use and explore new revenue models.

Each selected business will receive a minimum of 15 hours of support which will include analysis to identify their best opportunities to introduce circular business models and approaches. They will also receive tailored and technical support to implement those approaches. Access to this service will be on a rolling basis between June – December 2021.

An additional 30 London-based SMEs will be awarded £10,000-£15,000 to test out a new circular economy business model. Businesses are encouraged to think outside the box when it comes to how they do business: could that computer be leased multiple times instead of selling it once? Could that leftover pastry be made into fresh croissants? Could that packaging come back to you to be used again?

Applications for this pilot funding will close on 18th July 2021, with pilots taking place with support from ReLondon’s expert advisors between September 2021 – January 2022.

Both support offers are open to SMEs from any sector, with priority given to those hardest hit by the pandemic, such as hospitality, retail and entertainment businesses. Businesses with BAME or female leadership in particular are encouraged to apply.

Wayne Hubbard, CEO of ReLondon, said:

We are committed to supporting London’s green recovery from the pandemic, and are delighted to be delivering this support on behalf of the Mayor of London’s Green New Deal fund. SMEs are vital both to deliver the recovery our economy needs, and to develop new solutions to tackle the climate emergency. We’re calling on all London-based SMEs to think about how they could be part of the capital’s future economy and join us in our mission to make London a global leader in sustainable ways to live, work and prosper.

Shirley Rodrigues, Deputy Mayor for Environment and Energy, said:

We are proud to support London’s small and medium-sized businesses through the Mayor’s Green New Deal fund. To achieve our aim to double London’s green economy, we must empower forward-thinking, innovative firms to develop new, sustainable business models which create green jobs.

The Mayor’s Green New Deal fund is directly targeting support to Londoners who have been disproportionately affected by the pandemic, including cleantech businesses that encourage greater diversity in the sector, particularly female and Black, Asian and minority ethnic-led enterprises. We must rebuild our city post-COVID so that it’s cleaner, greener and fairer.

To find out more about the grant support and expert advice available from ReLondon’s Business Transformation team, visit their website.

ReLondon’s research with 300 senior decision makers in SMEs and local authorities across England earlier this year found that 74% of all respondents would like their own organisations to make more use of the circular economy.

As part of ReLondon’s work to promote polices, practices and behaviours that accelerate the growth of the circular economy, it will host Circular Economy Week between 14th – 18th June. The week will showcase some of London’s most promising circular economy approaches to inspire action and encourage organisations and individuals to waste less and reuse, repair, share and recycle more.


Find out more about the grant support and expert advice here

Notes to eds:

  • ReLondon is a partnership of the Mayor of London and the London boroughs to improve waste and resource management and transform the city into a leading low carbon circular economy.
  • ReLondon’s team delivers tailored support to government, businesses and citizens. The organisation works to reduce waste, increase recycling and accelerate London’s transition to a low carbon circular economy by:
    • Empowering London’s boroughs and businesses by exploring, testing and proving transformative innovations with them
    • Advocating for policy or regulatory change
    • Encouraging behaviour change at all levels
  • ReLondon was established as a statutory Board under the Greater London Authority Act 2007 as the London Waste and Recycling Board (LWARB)
  • Find out more at:

London is facing the twin dangers of air pollution and the climate emergency. The pandemic has highlighted how the environment can have a disproportionate impact on Londoners, with those living in the most deprived areas most likely to experience poor air quality, cold, damp homes and limited access to green space. This may be worsened by the global economic downturn and the potential of mass unemployment.

The mission: Tackle the climate and ecological emergencies and improve air quality by doubling the size of London’s green economy by 2030 to accelerate job creation for all. Read more.

Sign up to hear about our latest events, research, projects and partnership opportunities