Make the most of what we’ve got

Collection of illustrations that represent markets within the circular economy: electrical toothbrush and headphones (electrical recycling), plastic cup with straw (single-use), clothes hanger (textiles).

It’s good to recycle stuff when we’re finished with it – but it’s even better not to make, use and dispose of that stuff in the first place. Reducing waste cuts down our consumption of virgin materials and avoids the damaging carbon emissions associated with landfill and incineration. This is why reducing waste helps tackle the climate emergency.

We support boroughs in their waste prevention initiatives; we work with businesses who create products and services which reduce waste throughout the supply chain; and we communicate directly with Londoners about reducing their own waste at home.

Reducing waste in London

Around 7m tonnes of waste is produced each year in London from our homes, public buildings and businesses. Food waste and plastic, packaging including single use coffee cups and plastic bottles combined, account for around 30% of this.

Businesses of every size can design out waste throughout their supply chain, using circular economy business models or simply being as efficient with their resources as possible. It makes good business sense, as well as environmental, to manage valuable resources carefully.

To find out more, take a look at how we partner with business to help them test, validate and scale circular business approaches.

We’re on a mission to transform Londoners from ‘consumers’ to ‘users’, and to help citizens reduce waste through the way we buy, use and dispose of our stuff. From passionate zero-waste advocates on Instagram to those just trying to stop throwing quite so much food in the bin, there is inspiration and advice everywhere to help us reduce waste and play our part in tackling the climate emergency.

To find out more about looking after and repairing your stuff, swapping and sharing, buying second-hand, searching out items made with recycled materials or renting things rather than buying them, take a look at our citizen and community engagement work.

Waste prevention resources

Sign up to hear about our latest events, research, projects and partnership opportunities