Helping boroughs reduce waste, recycle more and embed circular practices

Our award-winning London Recycles campaign was created to support all London boroughs in raising awareness and understanding about recycling collections across the capital. In recent years it has expanded to include waste prevention initiatives, including London Repair Week. Our sustainable fashion campaign targeted at 16–24-year-olds in London, Love Not Landfill, has also won awards for its pop-up charity shops, clothes swapping events and schools engagement activity. Food waste prevention campaigns are also a regular part of our work.

Check out our current ‘Be that person‘ campaign that aims to motivate young Londoners to recycle more.

Building on our innovation and knowledge work we develop practical advice, toolkits, and communication and behaviour change assets that support local authorities to reduce waste, maximise recycling, improve residents’ engagement with local collections and facilities and introduce circular economy innovation that changes our relationship with stuff.

These include our award-winning Flats Recycling Package, Flats Recycling Cost Benefit Calculator, Cost of Contamination Toolkit, and our ‘One bin is rubbish’ campaign resource bank, plastics recycling and waste reduction messaging.

Take a look at our wider resources page to explore more.

We work directly with individual London boroughs to help them develop their waste and recycling strategies, service delivery policies and increase knowledge and capability to make service improvements such as rolling out the flats recycling package or implementing changes to improve the quality of recycling.

We also provide boroughs with direct service and communications support for service change and to increase food waste recycling, and provide capacity training on digital communications and campaign management for boroughs.

To find out more about our bespoke support tailored to your authority’s needs, contact us at hello@relondon.gov.uk