Fashion that doesn’t cost the earth is the fruition of the Circular Fashion Fast Forward project, a collaboration between ReLondon and QSA Partners with four diverse and pioneering London based brands: FW, FARFETCH, adidas and Ted Baker. Over a two-year period we worked with these brands to develop their own circular business models, testing ideas and concepts in the real world.
We learnt a great deal and we’re delighted, through this guide, to be able to share those lessons with you. We hope it inspires you to join FW, FARFETCH, adidas and Ted Baker and embark on your own journey towards circularity.
Explore FARFETCH and FW‘s journeys in more detail in these cases studies.
Feeling inspired? Excellent! Start your circular journey now by taking QSA’s free online course:
About the Circular Fashion Fast Forward project
The project started in 2018, with funding from Laudes Foundation’s Bridging the Gap programme and was delivered by ReLondon and QSA partners.
The objective of the project was to inspire and activate fashion industry players to accelerate the adoption and implementation of circular business models, focusing on London as a global fashion hub. We approached London-based brands and those with iconic stores in London to get involved in the project to investigate and test various circular business models. We were delighted to team up with four diverse and pioneering fashion brands: FW, FARFETCH, adidas and Ted Baker. We supported them over a two-year period on their journeys to develop their own circular business models, testing ideas and concepts in the real world.
