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Case study – Circular Fashion Fast Forward: FW’s journey to embracing circular economy business models

In 2018, leading UK fashion brands decided it was time to shake things up. They signed up to ‘Circular Fashion Fast Forward’, a two-year project funded by Laudes Foundation and delivered by ReLondon and QSA Partners. One of those brands was FW, who used the project as an opportunity to explore the benefits of offering an enhanced repair service to its customers across the world. This case study tells their story.

About FW

With roots set along the shores of Lake Annecy, France, and with its operations hub based in London, FW is a new and progressive outerwear brand that designs high-performance apparel with newschool style. FW garments keep wearers fully protected no matter the weather, enabling them to experience more outdoors. FW is committed to progressive design and functional minimalism while striving toward sustainability.

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