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London small businesses given financial boost to pilot greener products and services as part of Mayor of London’s Green New Deal fund

  • 33 London-based SMEs have been awarded £390,000 in grant funds via ReLondon to develop new circular products and services
  • The funding from the Mayor’s Green New Deal fund aims to safeguard and/or create up to 600 jobs in the capital
  • More than half of the SMEs receiving funding are trying out circular business models for the first time

In an initiative designed to both create and safeguard green jobs in London, ReLondon today announced that they have awarded grant funds of £390,000 to 33 small businesses from across the capital. The money is for pilots of new and innovative circular products and services, such as jewellery rentals, repairing and leasing electrical items, packaging-free deliveries or making children’s clothes from surplus fabrics and offcuts.

Thanks to funding from the Mayor of London’s Green New Deal fund, these small businesses will have the resources to design and pilot new ways of working which will provide environmental as well as economic benefits. The funding supports the London Recovery Board’s Green New Deal mission led by the Mayor and London Councils, which aims to sustain and create new green jobs whilst tackling the climate emergency and air pollution.

Priority has been given to funding those hardest hit by the pandemic, such as those in the hospitality, retail and entertainment sectors. Businesses led by individuals from black, Asian and minority ethnic communities have also been prioritised, and are represented by 42% of those SMEs receiving funding, as well as those led by women with 70% of those funded having female leadership.

By tapping into the circular economy, businesses can open up new revenue streams or reduce costs, paving the way for future business growth with reduced waste and a better environmental impact.

The pilots will take place with support from ReLondon’s expert advisors between September 2021 and January 2022. ReLondon will also support a further 50 SMEs over the next year with free, bespoke business and circular economy advice to ‘build back better’ by using circular strategies to minimise costs, optimise resource use and explore new revenue models.

Wayne Hubbard, CEO of ReLondon, said:  

We are committed to supporting London’s green recovery from the pandemic, and are delighted to be delivering this support on behalf of the Mayor of London’s Green New Deal fund. SMEs are vital both to deliver the recovery our economy needs, and to develop new solutions to tackle the climate emergency. We’re calling on all London-based SMEs to think about how they could be part of the capital’s future economy and join us in our mission to make London a global leader in sustainable ways to live, work and prosper.

Deputy Mayor for Environment and Energy, Shirley Rodrigues said:  

We are proud to support London’s small and medium-sized businesses through the Mayor’s Green New Deal fund. To achieve our aim to double London’s green economy, we must empower forward-thinking, innovative firms to develop new, sustainable business models which create green jobs.

The Mayor’s Green New Deal fund is directly targeting support to Londoners who have been disproportionately affected by the pandemic, including cleantech businesses that encourage greater diversity in the sector, particularly female and Black, Asian and minority ethnic-led enterprises. We must rebuild our city post-COVID so that it’s cleaner, greener and fairer.

ReLondon’s research with 300 senior decision makers in SMEs and local authorities across England earlier this year found that 74% of all respondents would like their own organisations to make more use of the circular economy.


For more information, contact Harry Day: 

Notes to eds:

Ananas Anam UK Limited
Asiana Media Ltd
BatchW Ltd
BEEN London Design Ltd
Bingo Forever Limited
Birdsong London
Caiger and Co. Catering Ltd
Channel Projects Ltd
Colour Sound Experiment Ltd
Cucumber Clothing Limited
Dartford Composites Ltd
Department 22 Limited
English Easton Ltd
Fussy Ltd
Homestead Cafe Limited
KANKAN Limited
KAPDAA – The Offcut Company
Knitster Limited
Noodoll Ltd
Optiat Ltd
Phosphenes of London ltd
Pioneer Products Ltd t/a Janitorial Express
Planet Minimal Ltd
R&K Distributors Ltd (Trading as NeilElectrics)
Riz Boardshorts Ltd
Roger Lewis Furniture Company Limited
Roots Local Ltd
Seep Living Ltd
The Felix Project
Thrift Retail Ltd
Toast Ale
Urbiana UK Ltd

  • ReLondon is a partnership of the Mayor of London and the London boroughs to improve waste and resource management and transform the city into a leading low carbon circular economy.
  • ReLondon’s team delivers tailored support to government, businesses and citizens. The organisation works to reduce waste, increase recycling and accelerate London’s transition to a low carbon circular economy by:
    • Empowering London’s boroughs and businesses by exploring, testing and proving transformative innovations with them
    • Advocating for policy or regulatory change
    • Encouraging behaviour change at all levels
  • ReLondon was established as a statutory Board under the Greater London Authority Act 2007 as the London Waste and Recycling Board (LWARB)
  • Find out more at:
  • To find out more about the grant support and expert advice available from ReLondon’s business transformation team, visit their website.

London is facing the twin dangers of air pollution and the climate emergency. The pandemic has highlighted how the environment can have a disproportionate impact on Londoners, with those living in the most deprived areas most likely to experience poor air quality, cold, damp homes and limited access to green space. This may be worsened by the global economic downturn and the potential of mass unemployment.

The mission: Tackle the climate and ecological emergencies and improve air quality by doubling the size of London’s green economy by 2030 to accelerate job creation for all. Read more.

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