London Recycles is the consumer-facing campaign from ReLondon.
London Recycles campaigns are wide and varied but they all share the aim of helping Londoners become the best recyclers they can be. A comprehensive collection of free London Recycles assets is available for local authorities and other partners to use. Consistent application of the brand is essential and a prerequisite of use.
Aimed at professional designers and communicators, these Brand Guidelines tell you everything you need to know.
Based on WRAP’s national Recycle Now brand, the London Recycles brand has been developed to allow a greater degree of flexibility for waste authorities while retaining some consistent elements in order to join up consumer messaging across the capital.
