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Toolkit – Food waste recycling communications assets

The following downloadable assets are to help boroughs run an educational food waste recycling campaign in their area.

The assets include out of home adverts, leaflets, digital banners and social media videos, as well as caddy liner and bin sticker designs. The print artwork is available in PDF and InDesign formats, for adapting with borough logos, and the digital assets are provided as MP4 or GIF video files or JPEGs.

Note that the creatives display the old ‘Recycle for London’ logo which will need to be changed to the ‘London recycles’ logo.

User guide

Two apple placed on a wooden side with an eclectic cord running through them to represent natural energy acf-block-video-iframe__play-icon

Social media video – apples

Shot of tea bags on a teapot shaped saucer with the bottom-half a cafetite next to it acf-block-video-iframe__play-icon

Social media video – cafetiere

Orange placed onto of a light with a spiral lightbulb behind it to show natural energy acf-block-video-iframe__play-icon

Social media video – orange

Toolkit - Food waste recycling communications assets acf-block-video-iframe__play-icon

Social media video – girl on swing

Toolkit - Food waste recycling communications assets acf-block-video-iframe__play-icon

Social media video – tractor

Animated web banners

Out of home bus back advertising – energy messaging

Out of home bus back advertising – composting messaging

Out of home bus back advertising – cost savings and emissions messaging

Out of home bus side advertising – composting messaging

Out of home bus side advertising – cost savings and emissions messaging

Out of home 48 sheet advertising – energy messaging

Out of home 48 sheet advertising – composting messaging

Out of home 48 sheet advertising – emissions messaging

Out of home 6 sheet advertising – energy messaging

Out of home 6 sheet advertising – composting messaging

Out of home 6 sheet advertising – cost savings and emissions messaging

Out of home lamp post banners – composting messaging

Out of home lamp post banners – cost savings and emissions messaging

Out of home vehicle livery advertising- cost savings and emissions messaging

Print assets – A4 posters – composting messaging

Print assets – A4 poster – emissions message

Print assets – A3 posters – mixed messaging

Event assets – Pull up banners – composting messaging

Event assets – Pull up banners – cost savings and emissions messaging

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