Young people aged 18-34 have emerged as the least effective recyclers in London.
Previous research has identified three factors to be addressed in order to increase recycling amongst this age group: knowledge, ease and motivation.
ReLondon commissioned specialist research consultancy Shift Sustainability to conduct research to build a deeper understanding of motivational levers that might change attitudes and drive better recycling behaviours amongst young Londoners. This research report shares their findings.
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