Skip to Navigation
Motivating young Londoners to recycle featured image

Report – Motivating young Londoners to recycle

Young people aged 18-34 have emerged as the least effective recyclers in London. 

Previous research has identified three factors to be addressed in order to increase recycling amongst this age group: knowledge, ease and motivation. 

ReLondon commissioned specialist research consultancy Shift Sustainability to conduct research to build a deeper understanding of motivational levers that might change attitudes and drive better recycling behaviours amongst young Londoners. This research report shares their findings.

Want to find more resources relating to making increasing recycling?

Sign up to hear about our latest events, research, projects and partnership opportunities