In 2017, UK fashion industry giant ASOS embarked on a project in partnership with ReLondon and QSA Partners to assess the commercial viability of circular business models in the fashion sector. The initiative was funded by the European Clothing Action Plan, a European LIFE project.
After considering a wide range of circular business models for this project, ASOS decided to explore how a resale proposition might function within their retail business. This wrap-up report summarises their findings.
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