Marketing Manager

UpCircle values a diverse workforce. Women, people of colour, people with disabilities and members of the LGBTQIA+ community are strongly encouraged to apply. If there is anything we can do to accommodate you to participate fully in the recruitment or interview process please let us know by emailing hello@upcirclebeauty.com.

We’re looking for an experienced marketer, someone with a passion for brand building, campaign management and communications to help build on the foundations we’ve set over the last seven years, expanding our reach and growing our customer base through carefully strategised marketing initiatives.

We need someone who is confident to take the reins. Someone who can identify which opportunities are “worth it” and which aren’t. Someone who’s confident to look at the next 6 months and define a marketing strategy and key goals. Someone who can assess what’s working and what’s not and put in place changes, directing other members in the marketing team on implementing those changes and then reporting back on findings thereafter.

The big question is what should the brand do next from a marketing perspective? Should we do another out of home campaign? What might that look like? Should we run a second TV ad campaign? What might that look like? Should we apply for a government grant? Try to get a celeb ambassador? What should our Black Friday strategy be this year? What creatives should we be testing on digital ads? These are the sorts of things we want someone to come in and take control of, from start to finish.

We’re a small team and each of us is fully responsible for our daily, weekly and monthly tasks. If you’ve got great ideas we want to hear them, and then we want to see you make them a reality.

The person who fulfils this role will be excited by the prospect of project managing. They’ll also be a very confident and proficient writer, capable of taking on the UpCircle tone of voice.

In return, we can offer you a high level of responsibility, fast-paced start-up action, enormous opportunity to learn and to build your skillset.

Job is available to start immediately.

YOU

• Confident, highly driven and able to lead projects
• Experience with Shopify is helpful but not a must
• Highly results and detail orientated
• Highly proficient writer with strong grammar and spelling. Writing is a huge part of this role
• A critical, analytical eye – willing to test anything and everything
• Flexible, creative, curious + proactive about problem solving
• Self-motivated – we need someone who can take initiative
• Keen to source and test new marketing channels
• Some people management experience

RESPONSIBILITIES

• Manage the key marketing projects for the brand, from start to finish
• Coordinate the rest of the marketing team. Create content briefs based on the broader marketing strategy that you have set
• Run our weekly marketing meetings – What’s everyone working on? What would you like to see next and why? Gather trend insights from varied social channels to pitch in the meetings
• Book UpCircle co founder Anna onto beneficial podcasts, panels, pitches, Instagram lives and events
• Be the main point of contact for our PR and blog writing agencies – communicate what they should be working on and what’s coming next for the brand
• Lead on the organisation of press launch events, join us representing the UpCircle team at these events
• Research appropriate magazines and podcasts for potential ad campaigns, assist in the designing of these campaigns
• Gather, analyse and report on feedback and trends by holding focus groups
• Help grow our affiliate networks and manage our ambassador programme
• Design sampling campaigns and ad hoc “marketing moments” to help grow our audience

IN RETURN

• Competitive Salary (based on experience)
• Rapidly-growing, fast-paced action where no two days are the same
• Opportunity to develop and grow across all aspects of the business
• Option to work from home two days a week after probation
• Lots of skincare products
• The chance to make a measurable impact from the start

Additional Info

Start Date: Available immediately
Role is based in Oval, London, SE5 0RS
Applicants must be eligible to work in the UK

HOW TO APPLY

Please send a CV in PDF with answers to the four questions below to abrightman@upcirclebeauty.com with the subject “UpCircle Marketing Manager”. Early applications are strongly recommended as it is anticipated that this will be a very competitive role. Good luck!

1. What would make the following better, in your opinion: a.) Our Instagram feed, b.) The ads we are currently running.
2. We want to run clinical trials on our 5 best-selling products in 2024. How would you go about this, what claims do you believe we should be trying to make?
3. We want to launch a project that offers our customers the opportunity to become Avon-style reps. How would you go about this?
4. Name a brand whose marketing strategy you respect and tell us why.