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Heston in the Loop: Call for innovators

ReLondon is excited to be teaming up with London Borough of Hounslow to deliver a first-of-its-kind project to create a circular, low waste neighbourhood.

We’re looking for established small and medium sized circular businesses seeking to strengthen and scale their pre-existing circular offering by bringing their activity to Heston Village and giving the community increased access to sustainable consumption choices and, as a result, help reduce waste production and increase recycling, reuse, repair and sharing.

This is a fantastic opportunity to be an active partner in a pioneer circular economy neighbourhood project that we aim to replicate in neighbourhoods across London.

Applications are currently closed

What is Heston in the Loop? 

ReLondon, in partnership with the London Borough of Hounslow, are developing a circular economy neighbourhood demonstrator project in Heston Village – ‘Heston in the Loop‘ – in which multiple, assorted circular economy solutions will be introduced to a localised area that empower local residents, schools and businesses to change their relationship with stuff.

By introducing these interventions that actively encourage the community to consume and waste less by reusing, repairing, sharing and recycling the project aims to:

  1. Reduce waste and increase recycling rates, with a resulting reduction in consumption-based carbon consumption
  2. Increase awareness of circularity and the environment for residents, businesses, and schools
  3. Improve community cohesion, centered around circular principles that help combat climate change
  4. Promote a green economic recovery from the impacts of the pandemic and current cost of living crisis

What’s the opportunity?

Small and medium-sized London-based circular businesses are invited to apply to become a partner and introduce their circular solution to the Heston Village area as part of the Heston in the Loop project.

If selected, you will be part of a pioneering and collaborative circular neighbourhood project, working closely with a local community to help them on their transition to a circular economy, while scaling your business.

As a partner you will:

  • benefit from joint promotional activity carried out by the project team to encourage behaviour change within the community of Heston Village
  • receive support from the project team at ReLondon and London Borough of Hounslow to make your activities a success in the area
  • be able to publicly demonstrate the alignment of your circular solution with the aims of London Borough of Hounslow and other London boroughs
  • develop a relationship with the Local Authority Support Team at ReLondon who have ambitions to replicate this project in neighbourhoods across London in future
  • be able to apply for a paid commercial contract to deliver your activities in the area (please refer to the partner guidance document found here to find out more about the available budget)

And of course, if you haven’t already, you’ll be invited to join the ReLondon business transformation community of circular SMEs where you’ll have priority access to our SME services including promotional opportunities, networking events, and connections with peers, partners and investors.

What are we looking for?

Circular solutions

You have a circular business that uses one of the 5 circular economy business models to reduce waste production and increase recycling, reuse, repair and/or sharing which you will introduce to Heston Village to increase access of residents and businesses to a more circular way of living.

Community engagement

Working with the local community to embed circular economy models is key to the project’s success. In introducing your business to the area, you’ll actively engage with residents, businesses, and/or schools, giving them access to more sustainable consumption choices and increasing overall awareness of the circular economy.

Variety of solutions

The project aims to trial as many circular economy interventions in the area as possible. We’re looking for a wide variety of solutions across all 5 circular economy business models and across a variety of materials with a particular focus on (but not limited to) food, plastic, electricals, and textiles.

Who can apply?

To be eligible, you must:

  • be a legally registered entity with a registered or trading address within a London borough 
  • meet the criteria for a small and medium sized enterprise
  • provide a solution that falls under at least one of the 5 circular business models 
  • deliver a circular economy intervention within Heston Village that will contribute to the project aims and ambitions (please refer to partner guidance found here)
  • plan to start your activity between Apr-Jun 2023 and complete it by Dec 2023-Mar 2024
  • submit the partner application form below by Tuesday 28th February 2023

For more information on eligibility criteria and partnership requirements, please refer to the partner guidance found here before completing your application form. If you have any question regarding the application please contact We’ll update the FAQs below with answers to partner questions.


Do you have to be a limited company to be eligible?

Applications are open to any organisation that meets the definition of an SME including sole traders, charities, social enterprises, cooperatives etc.

Please can you clarify the timelines?

Kick off – we understand that some projects will be able to hit the ground running as soon as they are contracted by April, while others will need time to set up. As such we have asked that all projects kick off between April and June and no later than 30th June 2023.

Wrap up – projects should be active for at least 6 months and allow time for proper wrap up and evaluation. We have therefore asked that all delivery (as part of this project) is completed by December so that any impact data can be collected before the end of the Heston in the Loop project in March 2024.

Can the project team provide a free space for my activities?

There are several community centres in Heston Village which the project team may be able to arrange. However, free space is not guaranteed. If your project relies on a space being provided, we recommend submitting a proposal with that assumption but to highlight the risk and additional cost if not space is available.

Can you provide a map of the Heston Village area?

There is a map included in the partner guidance but you can explore the area in Google Maps here.

What kind of marketing will be carried out by the project team?

The project team is working with a marketing agency to run a citizen-facing campaign throughout the project, through which partner interventions can be promoted. Prospective project partners may which to include marketing and other engagement activities in their proposal where more intensive engagement is needed, particularly with a business audience.

1st Feb

Applications open

28th Feb

Applications close

Mar '23

Scoring, selection and contracting

Apr - Jun '23

Kick off and project mobilisation

Apr - Dec '23

Project delivery and progress updates

Dec '23 - Mar '24

Project completion and evaluation

Applications for our Heston in the Loop: Call for innovators are currently closed – make sure to check out each of Our Services for the support streams that are open for applications. Alternatively, tell us about your business using the form below and the team will review it and signpost you to the other services that will best meet your needs.

If we’re not able to support you right now, we’ll keep your details on file so that we can let you know when we have a new opportunity for you.

Click the button below to tell us about your business

We've already partnered with:

Heston in the Loop is delivered by:

Circular Economy Matchmaker Meet the Borough Meet the Buyer