


Advice for circular innovators
Calling all industry-facing (B2B) circular innovators!
- Are you looking to grow in London or apply your circular business model in a different context, sector or industry?
- Would you like to examine risks in your business model or the impact you hope to create through your circular approach?
- Is your start up ready for the next stage but you’d like another pair of eyes to run through the specifics?
We're offering bespoke, one-to-one advice to members of our circular business community to identify opportunities for growth by tapping into London's future development.

What’s on offer?
This year we’re focussing our highly-rated advisory support on helping circular businesses in our community harness the growth opportunities emerging from London’s new Growth Plan, its priority industries, public sector bodies and local anchor institutions.
You’ll work closely with an expert circular economy business advisor who will seek to fully understand your business before tapping into ReLondon’s expertise and networks to identify opportunities for growth. By the end, you’ll receive a tailor-made report with recommendations for next steps for your business.
What to expect
Diagnostic workshop
In this tailored, approx. 2 hour session your business advisor will delve into your current strategy, your environmental impact and how you meet customer needs, as well as any specific challenges you’re currently tackling.
Bespoke strategic report
We’ll take what we’ve learned, reach out to our networks in London’s growth sectors, startup community, subject matter experts and public bodies, and provide you with a bespoke strategic report of the growth opportunities we identify.
Strategy debrief
In this 1 hour session, we’ll present our findings and discuss next steps that will help you take the business to the next level.
Who can apply?
To be eligible for support you will need to:
- be London-based, small or medium-sized business (fewer than 250 employees)
- have a industry-facing (B2B) circular economy product or service
- have a circular business model at the core of what you’re doing – minimising resource use or waste creation, or enabling others to do so
Priority will be given to businesses that also meet the criteria below:
- at least 2 employees (including founders)
- trading for at least 18 months
- turnover, or investment, of at least £50,000 in the last 12 months
Don’t meet all of the above criteria? Don’t worry, you can still join the community, and we’ll check whether we can still support you!

How to apply
To apply for this support stream, you’ll need to be a member of our circular business community – you can apply to join below.
If you’re accepted, we’ll send you a short form with a few questions on current challenges or opportunities you want to explore. There are limited places, so when a space becomes available, we’ll be in touch to arrange a time to meet, either online or at our Waterloo office, depending on your preference.
Already a community member? Drop us an email at business@relondon.gov.uk and we’ll send you the application form.
Use the button below to join our circular business community for access to this support and other perks

What is Grow London Early Stage?
This support is part of L&P’s Grow London Early Stage programme and is funded by the Mayor of London and UK government through the UK Shared Prosperity Fund.
Grow London Early Stage is a London & Partner’s business support programme for early-stage growth companies active in high growth sectors that support sustainable and inclusive growth in London.
Find out more at www.grow.london/early-stage