About us

We empower organisations to transform the way they do business, creating sustainable value and growth through circular strategies and innovations.

Our support helps businesses develop, pilot and launch well-designed and innovative circular initiatives. Our team of advisors will help you identify new business models that will have the greatest impact for your business and increase your competitiveness while being a force for good.

We are part of ReLondon - a partnership of the Mayor of London and London's boroughs. We are proud to help achieve the organisation's mission to make London a global leader in sustainable ways to live, work and prosper, by revolutionising our relationship with stuff and helping London waste less and reuse, repair, share and recycle more.

This is all made possible by funding from ReLondon and the European Regional Development Fund, and through our close relationship with the Greater London Authority.

Read more about ReLondon.

Our methodology

We Probe...

...into existing business models to find new and innovative routes for sustainable growth. We constantly push the boundaries of what is possible by challenging mainstream ideas and inquiring into their validity.

We model...

...new ways of doing business through designing out waste and making the most of resources, which leads to cost efficiencies and discovering untapped revenue opportunities.

We prove...

...that businesses can succeed while striving to make the best use of their resources and reducing their material impact. This is what makes a circular economy possible and helps build a brighter future for everyone.

Our team

We're an inquisitive bunch from all around the world, bringing a diverse set of skills and ideas to the table. We share a passion for helping London's smaller businesses and entrepreneurs, and come to work every day determined to transform London into a thriving circular city - an example for other cities around the world. By supporting these unsung heroes with our technical know-how, creativity and business savvy, we believe we can achieve ReLondon's mission to revolutionise London's relationship with stuff.

Our partners

Changing the whole system requires a great deal of determination and even more co-operation, and we couldn't do it without the support, insights and strategic collaborations with our valued partners.